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Privacy Policy

At Vital Dog, we value your privacy and are committed to safeguarding your personal information. This policy outlines how we collect, use, and protect your personal information, and your rights in relation to it, in compliance with Australian privacy laws and relevant international regulations, including the General Data Protection Regulation (GDPR).

1. Collection and Use of Personal Information

We collect your personal information to provide our services, including:

  • Offering products for sale.
  • Processing payments.
  • Fulfilling and shipping orders.
  • Sending you updates on new products, services, and exclusive offers.
  • Providing support and responding to inquiries.

We may also use your information for email and SMS marketing to keep you informed about special promotions, provided you have given your explicit consent.

2. Lawful Basis for Processing (GDPR for EEA residents)

For customers in the European Economic Area (EEA), we process your personal information under the following legal bases:

  • Your consent (for email and SMS marketing).
  • Performance of a contract between you and Vital Dog.
  • Compliance with legal obligations.
  • To protect your vital interests.
  • Legitimate interests that do not override your rights and freedoms.

3. Retention of Personal Information

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this policy or as required by law. If you wish to have your personal information erased, you may request this at any time (see Your Rights section below).

4. Email and SMS Marketing

With your explicit consent, we may send you promotional offers and updates via email and SMS. By providing your contact details, you agree to receive marketing communications. You can opt out at any time by:

  • Unsubscribing from emails using the link provided in the email footer.
  • Replying STOP to opt out of SMS marketing.

We ensure compliance with Australian Spam Act 2003, and all communications will include clear instructions on how to opt out.

5. Cookies

Our website uses cookies to enhance your browsing experience. Cookies are small text files that allow us to remember your preferences and provide a tailored user experience. We use various types of cookies:

  • Functional cookies: Necessary for the operation of our site.
  • Performance cookies: Help improve the website’s performance.
  • Advertising cookies: Personalize the ads shown to you.

You can manage cookie preferences through your browser settings. For more information, visit www.allaboutcookies.org.

6. Sharing Your Information

We may share your personal information with third-party service providers to help us fulfill orders, process payments, or deliver marketing communications. These parties are bound by strict confidentiality and privacy obligations. We do not sell your personal information to third parties.

7. Do Not Track

Please note that we do not alter our data collection and use practices when a Do Not Track signal is detected from your browser.

8. Your Rights (Under GDPR and Australian Law)

You have the right to:

  • Access the personal information we hold about you.
  • Request corrections or updates to your information.
  • Request deletion of your personal data.
  • Withdraw consent for marketing communications (both email and SMS).
  • Complain to a relevant data protection authority if you believe your rights have been violated.

To exercise any of these rights, please contact us using the details provided below.

9. Data Security

We take data security seriously and implement reasonable measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal and regulatory reasons. Please check this page regularly for updates.

11. Contact Us

If you have any questions, concerns, or complaints regarding our privacy practices, please contact us at:

  • Email: contact@vitaldog.com.au
  • Mail: Suite 2, Level 9, 477 Collins Street, Melbourne VIC 3000
  • Phone: 1800 955 814

This policy is effective as of October 9, 2024.